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The start of a new year means that political campaigns are kicking into high gear ahead of the November midterms. Experts say that, in addition to radio and TV commercials, the public can expect to see a lot of ads made with AI.
SMU political analyst Cal Jillson says that’s because they work. In the U.K., he says, a new study found that deepfake ads have tanked the popularity of their Prime Minister.
