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Facebook Inc. Rebrands As Meta To Stress ‘metaverse’ Plan

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Seen on the screen of a device in Sausalito, Calif., Facebook CEO Mark Zuckerberg announces their new name, Meta, during a virtual event on Thursday, Oct. 28, 2021. Zuckerberg talked up his latest passion -- creating a virtual reality "metaverse" for business, entertainment and meaningful social interactions. (AP Photo/Eric Risberg)

(AP) — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta, an effort to encompass its virtual-reality vision for the future.

Experts point out that it also appears to be an attempt to change the subject from the Facebook Papers, a document trove that has revealed how Facebook ignored or downplayed internal warnings of the negative and often harmful consequences its algorithms wreaked across the world.

Zuckerberg insists that the metaverse — what you might think of as the internet rendered in three dimensions — represents the next technological horizon for humanity, and thinks a billion people could be connected to it within a decade.

 

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