(AP) – Shoppers on Walmart.com who pay a $98-a-year membership fee will get free shipping on orders of any size starting Friday. Walmart announced the membership perk on Wednesday, doing away with a previous requirement that orders amount to at least $35 to qualify for free shipping.
The perk comes two months after Walmart launched its membership service called Walmart+, which it hopes will compete with Amazon’s Prime membership program. Walmart+ members will receive free next-day and two-day shipping on non-perishable items shipped by Walmart, no matter the purchase amount.
The move builds on the retailer’s pledge to continue adding benefits to its membership program, which also includes unlimited free grocery deliveries and fuel discounts.