By HEB and the Dallas Cowboys are entering into a one-on-one business partnership.
As of this season, the San Antonio-based grocer is becoming the NFL team’s exclusive grocer and pharmacy as the result of a multiyear deal. Sports fans and shoppers can expect ticket and merch giveaways, in-store and in-game activities, tailgating and pop-up events and community outreach.
HEB has been an official partner of the San Antonio Spurs since 2004.
